Social media was only sometimes here. It’s strange to think about how social media has had such a palpable impact on our lives. It may be difficult to contemplate or even remember when there was no Facebook, Whatsapp, Instagram, or Reddit. However, such a time did exist. People then had to meet up face to face often whenever there was a need to talk or participate in activities. Social media has revolutionized communication in a gigantic way. It is now possible to spread an idea to millions in just a flash of a second. Marketing, in particular, has been reshaped. One person’s opinion of a product can quickly influence others against or for the product. It’s not a surprise, therefore, that social media has changed how people bet on sports.
Social Media Contributes To The Rise In Sports Betting
Marketing in the modern world is an entirely different ball game from what it used to be a couple of years back. Nowadays, people live on the Internet. They are on their smartphones – and other mobile gadgets – just googling, scrolling, liking, subscribing, and clicking. Anyone who wants a genuinely effective way to reach people must appreciate how to get on the Internet, and that’s where social media comes in. Betting companies have used the power of social media to significant effect, reaching millions of new users (sports gamblers) to sign up. Platforms such as Tik Tok, Facebook, and Twitter – especially the latter – are instrumental in how sportsbooks offer bonuses, contests, and promo codes. These incentives are a massive tool in convincing punters to take up various betting products. On Twitter, especially on the weekends, sports betting hashtags are usually among the top trending ones – despite all the other things happening worldwide!
Trends
Whenever something catches the interest of a large group of people on the Internet, that topic is said to be Trending. Man is a very social animal. Sports, being what it is, evokes emotion in people and can create mass hysteria in online communities. Picture a huge sporting event – like the finals of a cup in soccer, the Super Bowl, or a big UFC fight – is coming up.
Conversations about the event emerge sometime before the actual date and grow steadily. Those who may not have been aware of the event or have forgotten to save the date are up in speed. As the comments, tweets, likes, shares, and arguments continue to heat up, interest grows, and people become more likely to wager on that event. Punters can quickly determine how probable or improbable their peers estimate specific outcomes and compare this info with their beliefs. Ultimately, confidence in their ability to make predictions hits the roof by the time the event arrives.
Betting Influencers
Some people are more successful than others in sports betting. These people – just a handful compared to the rest – have scored considerable wins in sports betting, raking in the profits while others struggle to figure out why they can’t even break. More importantly, these individuals are not shy about displaying their success, using the power of social media to showcase their wins, inviting much admiration and envy in the process.
Such people are betting influencers because their opinions hold considerable sway over others. They turn into tipsters when they share predictions and give cues about upcoming sports events. Respected tipsters have a significant influence on sports betting. Such is the trust people have in the information provided by these influencers that some who may never have thought of gambling turn into sports punters overnight.
