Even though that wasn’t always the case, now, the fact remains immutable that sponsorships have become an integral part of any sports franchise. It is true whether we’re talking about football, basketball, tennis, or, in this case, badminton. Considering this, it becomes evident that the effect of these sponsorships on sports needs exploration. Here, we’ll be shedding more light on the impact of support on Malaysian badminton with case studies to underscore this influence better.
Sponsorship On Malaysian Badminton – Everything You Need To Know
Badminton is one sport that is highly popular and dearly beloved in Malaysia. As such, it isn’t easy to see why so much attention would naturally gravitate toward it. Because this sport almost effortlessly engages millions of Malaysians across the country, brands who want to access that publicity will do what they can to get their name affiliated with the sport. It is where sponsorship enters into Malaysian badminton.
The arrangement is relatively simple; brands interested in the significant amount of good publicity that badminton can give them in the country will approach the Badminton Association of Malaysia. Also known as BAM, the governing body of badminton in the country will accept these contributions and channel them toward improving and improving the sport.
Case Studies Of Sponsorships In Malaysian Badminton
To more succinctly and accurately underscore the influence of sponsorship on Malaysian badminton, we’ll cite one of the more recently concluded sponsorship deals. In March 2022, the Badminton Association of Malaysia finalized a significant sponsorship deal with Petronas and a subsidiary company, Petronas Dagangan Berhad (PDB). With a presence in more than 100 countries, Petronas is arguably one of the biggest sponsors the BAM has had to work with since its inception. Now, we’ll examine what these two entities got from that deal.
For Petronas And Petronas Dagangan Berhad
The multinational company and its subsidiary secured an agreement for the brand’s logo to feature prominently on Malaysia’s national team jersey. Also, thanks to the conclusion of this sponsorship deal, the Akademi Badminton Malaysia (ABM) situated in Bukit Kiara officially became Petronas ABM.
For Malaysian Badminton
As of the time of writing, the exact value of the sponsorship provided by Petronas is to reveal to the public. However, it’s safe to assume that it’s considerable as the BAM president, Tan Sri Norza Zakaria, has recorded that those funds would prove invaluable to helping the national team better prepare for Paris 2024. The implication is that thanks to this sponsorship, the BAM can shift its focus from actively sourcing funds to ensuring that the athletes that will represent the country in international competitions perform excellently.
Bottom Line
Much remains to be studied and understood about the influence of sponsorship on badminton in Malaysia. But through all this, one thing is sure; support is vital for the wheel to continue spinning smoothly!
